The movie isn’t real (part 1)
I’ve mentioned demos and presentation before but now I’m going to focus on them a bit more as I recently had a few colleagues view this blog a they contributed their analogies an stories. A younger more naive version of myself once asked while preparing for a demo,
“Why are we working so hard on power point slides and pictures when the code is what matters?”
The answer was that no mater how god the actual code was it was boring and would likely get the project killed. One older engineer shared with me this quote:
‘A good plan with a bad presentation is doomed immediately, a bad plan with a good presentation is doomed EVENTUALLY…’ - source unknown
I have since seen that played out over and over again. The group with the best demo/presentation often wins NOT the one with the best product.
Another person chimed in that since the only thing most users ever see is the graphic user interface to them that IS the software, kinda like seeing the steering wheel of a car and thinking that IS the car, the engine, the brakes, everything! As a guy on the ‘mechanic’ side of building the rest of the software it was a revelation that that’s the perspective of the user and most of the decision makers. It let me understand why people are fooled by demos and pretty pictures.
It’s like the movies or even a good magic trick only the difference being that in those situations you know it’s not real. Think about if you convinced someone that the movie ‘Hackers’ was really a documentary? Completely false impressions and ideas would be conveyed. In the software world this is what happens at demonstrations/presentations. Some honest people will give you a documentary of the software while others will give you a movie, but both will tell you it’s real.
The solution and my advice:
Assume you are being lied to and get a software developer on your payroll with no stake in the project to let you know if you are seeing a real system or a clever trick.
Until next time
September 3rd, 2008, posted by anansi